The government will soon issue a detailed guideline for social media influencers. For first-time offenders, these measures would carry fines of up to Rs 10 lakh. On the other hand, the fine might be doubled for repeat offenders from 20 to 50 lakh rupees.
The government will release rules for social media influencers
The Central Government has made the decision to publish guidelines for social media celebrities and influencers who have built a name for themselves on social media. A thorough set of regulations for social media influencers will shortly be released by the government. For first-time offenders, these measures would carry fines of up to Rs 10 lakh. For repeat violators, the fine can be enhanced from Rs. 20 to Rs. 50 lakh. The government will release rules in this matter in the next ten days.
According to the concerned officials
Social media influencers will also be required under these regulations to disclose any payments paid for the promotion of a company or to provide details about the good or service they are endorsing. whether or whether they have a financial stake in them. The government released a similar regulation in June for Star endorsers, with strict guidelines to thwart deceptive marketing materials. According to sources, the Consumer Protection Act’s rules would govern social media norms, preventing false and deceptive advertising.
According to sources, social media influencers who write bogus reviews, use their followers to sell fake goods, or merely promote any brand without proper checks and balances will face harsh punishment. After a thorough consultation with all parties involved, including businesses, brands, and representatives of digital platforms, these recommendations have been released. Where such powerful individuals are active.
Ad compliance specialists and those connected to the Advertising Standards Council of India claim that the government’s action could have broad repercussions. because influencer marketing is expanding quickly in India. Additionally, because of the nature of social media, it is a market that is particularly challenging to follow. On social media, it is frequently observed that even someone with fewer followers can produce content that becomes popular and has a broad reach.
Influential individuals are now becoming more common in practically every class. To stop such deceptive advertising, a solid structure is required. Digital marketing firms estimate that the influencer marketing business in India is currently worth roughly Rs 1500 crore and is fast expanding as a result of social media’s growing popularity.